Making a hashtag trend on Twitter comes with numerous benefits, especially regarding online marketing. However, making a hashtag to trend is usually not very easy. Some of the steps that you can take to make a hashtag trend on Twitter are highlighted below.
Increase the Number Of Followers
As mentioned earlier, the number of followers affects the probability of a hashtag going viral. A majority of the people whose hashtags often go viral are those with more than 50000 followers. There are several techniques that you can use to gain followers. The most effective ones are publishing exciting and helpful content and following other twitter users that are likely to follow you back. It might take some time to grow the number of your followers significantly, but it is always worth the effort.
Create Branded Hashtags
Creating branded hashtags means including the name of your brand in the hashtags. It can also contain the slogan of your company, the name of a product, or that of the campaign. Using branded hashtags provides two main benefits. The first is that it makes monitoring the performance of your online marketing campaign a lot easier. The second is that it becomes easier to associate the hashtag with the brand, which users can get excited about if they already associate your brand with quality.
Join Trending Topics
You can take advantage of trending topics to make your hashtags trend on Twitter. That is because such topics usually engage a large number of people who search for related content on their own. The hashtags will probably reach even people that you are not targeting, which works positively for your marketing campaign. If possible, use trendy topics that are related to your niche. 
Promote Contests
Promoting contests is an effective way to boost user engagement. It is natural for people to compete, and it comes with a variety of benefits. Make sure you offer free stuff to entice people to join the competitions. Make the challenges continuous and consistent to build and maintain momentum. Use your branded hashtags for the competitions so that they are shared widely, which is what will make them trend. Try to structure the contests and giveaways in a way that they attract as many new users as possible and create more awareness.